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Global Marketing, Svend Hollensen, 7th Edition
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Principles of Marketing Book (LUBS2850)
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International Business Core Reading
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Marketing Warfare – Ries & Trout
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Operations and Supply Chain Management
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Marketing communications, by Chris Fill & Sarah Turnbull
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Global Marketing
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Kotler Keller
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Principles of Marketing 7th ed.
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Marketing Communications
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Marketing Channels
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Social Media Marketing
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Principles of Marketing
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Global Marketing 7th Edition – Svend Hollensen
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Marketing Research Essentials – McDaniel Gates
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Advertising and Promotion: An Integrated Marketing Communications Perspective – Belch and Belch
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Consumer Behaviour – Sethna & Blythe
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Principles and Practice of Marketing – Jobber and Chadwick
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Marketing Management and Strategy – Doyle and Stern
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Marketing: An Introduction – Armstrong, Kotler, Harker and Brennan
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Marketing Strategy & Competitive Positioning – Hooley, Piercy and Nicoulaud
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Corporate Communication by Cornelissen.
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Principles of Marketing. 13th ed. Kotler and Armstrong
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Principles and Practice of Marketing
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Marketing Management. Kotler and Keller.
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Marketing Communications. Fill and Turnbull.
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Public relations Practices. Managerial case studies and problems.
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Marketing Strategy and Competitive Positioning
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International Business
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19.00
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Skills for Success
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10.00
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Principles of Marketing 16th Edition
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The Leadership Challenge
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30.00
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Internet Marketing
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Advertising and IMC 11th Edition
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Organisational Behaviour
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Strategic Brand Management, An European Perspective
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Strategic Brand Management, Global Edition
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Accounting and Finance
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25.00
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Principles of Marketing, Seventeenth Addition
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Advertising and Promotion – An Integrated Marketing Communications Perspective
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Operations and Supply Chain Management
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Study Skills for Success
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Economics for Management
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LUBS2850 Marketing
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Organisational Behavious
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Marketing Fashion Harriet Posner
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Principles of Marketing
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Accounting and Finance for Non-specialists
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35.00
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Accounting and Finance for non-specialists
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Economics for Management
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Principles of Marketing
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Essentials of marketing Fraces Brassington and Stephen Pettitt third edition
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Organizational Behaviour
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Principles and practices of marketing
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Principles and Practice of Marketing, 7th Edition; David Jobber and Fiona Ellis-Chadwick
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Advertising and Promotional Management – Belch and Belch
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Principles and Practice of Marketing by Jobber and Ellis-Chadwick
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Global Marketing 7th Edition – Svend Hollensen
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Principles and Practices of Marketing
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50.00
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Marketing research – An integrated approach – second edition – Alan Wilson
£
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Principals of Marketing – 6th edition – Kotler, Armstrong, Harris and Piercy
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Principles of Marketing
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Organisational Behaviour
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Advertising and Promotion Belch and Belch
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Principles of Marketing Kotler and Armstrong
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Consumer Behaviour: A European Perspective – Solomon, Bamossy, Askegaard and Hogg
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Consumer Behaviour: Buying, having and being – Michael R. Solomon
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Marketing Communications – Fill and Turnbull
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Marketing Management – Kotler and Keller
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Consumer Behavior, An European Perspective.
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Principles Of Marketing 8th Ed
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Organizational Behaviour
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