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Management Consultancy
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Professional Skills and Employability
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Principles of Marketing
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Organisational Behaviour
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Consumer Behavior
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Advertising and Promotion Belch and Belch
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Principles of Marketing Kotler and Armstrong
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Consumer Behaviour – Jim Blythe
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Consumer Behaviour – Sethna & Blythe
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Consumer Behaviour: A European Perspective – Solomon, Bamossy, Askegaard and Hogg
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Consumer Behaviour: Buying, having and being – Michael R. Solomon
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Consumer Behaviour: Human Pursuit of Happiness in the World of Goods – Avery et al
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Consumer Behaviour: A European Perspective – Solomon, Bamossy, Askegaard and Hogg
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Consumer Behavior, An European Perspective.
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Organisational Behavious
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Consumer Behaviour
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Consumer Behaviour A European Perspective
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Principals of Marketing – 6th edition – Kotler, Armstrong, Harris and Piercy
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